Outsourced Online Marketing Management
Strategy, planning and measurable delivery
Web design, search engine marketing, email marketing, social media… All essential tools of the trade but deciding where to invest without becoming an online marketing expert is a challenge.
We have developed and executed successful B2B and B2C online marketing strategies both as managers in industry and as a provider of marketing services to our clients. We understand how to make your online marketing investment deliver against specific, measurable business objectives.
Web design and development
Creative graphic design, engaging copy and brilliant functionality are all part of creating a great website. However, we never lose focus on the primary objectives of attracting visitors and then converting interest to enquiries and business. For us, successful web design is about both creativity and making specific, measurable contributions the bottom line.
Search Engine Marketing
We provide a complete search engine marketing service including search engine optimisation (SEO), online advertising (Google AdWords, PPC) and conversion rate optimisation (CRO), to ensure hard won site visitors don’t simply look and leave.
We can create your campaign from scratch or make an existing campaign work harder. Fundamental to our approach will be achieving and reporting on results that are contributing to directly to your objectives and bottom line.
In the right hands, email marketing can be a highly targeted, highly effective and very measurable marketing tool. On a basic level, you should understand who opened the email, what they clicked on, if they went to your web site and what they did there. More advanced campaigns can include automatic testing of subject lines and content (known as A/B or variant testing), user-specific delivery times and integration with social media and business systems,
If your current solution isn’t giving you the information you need, it should be.
Social media is an essential marketing tool for some organisations but not for all. Trying to sort the tweet from the chaff, make the right decisions and not be caught up in the hype is a challenge. We can help you make the business decisions that are right for you based on the investment required and the likely return.
Web analytics and measurement
Employing a full time web analyst is not a justifiable expense for most organisations. However, investing in online marketing without understanding what is working and what isn’t, is not an option either.
We can help you set up web analytics (Google Analytics, for example) then cut through the data to extract the information that will enable you to make informed decisions and demonstrate a return for your online marketing investment.
Contact us today, let’s talk through some of your online marketing challenges.