Impartial, Honest, Proven Marketing Advice & Support
When we were in-house marketers, we couldn't help feeling some of the marketing advice given to us by third-parties wasn't as complete and objective as it could have been. After all, there was usually a sale involved. So to ensure our clients achieve the best possible outcome, we’ve developed a unique model. It’s all about free thinking and putting clients at the centre of our work, not restricting what they can achieve and simply seeing them as a source of income.
You can find out what this means in practice on this page. If you're in a hurry, use the orange quick links below.
⇒ No Hidden Agenda
⇒ Marketers Through and Through
⇒ Your Big Picture
⇒ Win-Win Partnerships
⇒ The Benefits
No Hidden Agenda
By focusing on marketing in the true sense and not having functions such as research, graphic design, web development, research or PR in-house, we’re under no commercial pressure to suggest a particular approach. If your website is fine, we won't suggest a new one just because we want to sell you something, for example. Also, our clients aren't restricted to in-house skills and capacity. If the very best person for the job lives hundreds of miles away and only works two days a week, that's who we'll go to.
The end result? You’ll be presented with an approach that is centred on your objectives, not our agenda.
Marketers Through and Through
You’ll get the most from every project because we’re experienced marketers (rather than designers, researchers etc.) and know how and when specific disciplines should be used. This means you’ll get everything you need at the right time and in the right quantity rather than risk over spending in one area which may leave you vulnerable in another further down the line.
What’s more, we’ll take a strategic approach as we know that growing a business requires more than great promotion. So before we can offer expert advice, we need to understand your big picture...
Your Big Picture
We’ll ask you questions about your long-term strategy, internal systems, processes, culture, people, sales patterns, pricing and a million other things. We’ll then ideally talk to your customers – what makes them tick, what they respond to, what makes them buy. We'll also talk to employees – from shop-floor to boardroom. We'd even like to talk to suppliers – they’ll have a unique view of your business and offer real insight. Only by digging deep (and working with IT, Finance, HR, Sales, Ops etc.) can we build a robust strategy that everyone buys into and takes account of all the factors, even the unknowns. Experience teaches us that one plan with one team, focused in one direction, unlocks success.
Win-Win Partnerships
Clients treat us with the respect and inclusion necessary for a healthy and progressive partnership because we work and care as if we were direct employees of our clients. This way, we all win. Our unique model actively encourages a customer focussed culture and our values underpin everything we do. It’s exactly the type of honest advice you want from a marketing services company to make your organisation a huge success. It may sound rather trite, but the success of our service would not be possible without this attitude.
The Benefits
- No hidden agenda | You’ll only be presented with ideas that are appropriate. We don’t have our own services to sell so there’s no hidden agenda with our suggestions – it’s all about giving you the best advice possible.
- Empathy | We’ve all been in-house marketers so we know that it’s not a perfect world and that plans and budgets change quickly – you won’t need to spend time explaining the basics.
- Big picture, big thinking | You’ll get the most from every activity as we know how specialisms work together as we've applied them time and again - often on an international basis.
- Objectivity | When you’re so close to a business, it’s sometimes hard to be dispassionate. We provide an objective point of view that can make the difference between good and bad decisions.
- Access to the full market | You’ll be able to access all the suitable suppliers in the market because we don’t have in-house services or favourites that always get the work. We’ll get multiple quotes each and every time and pick the best together.
Want to get ahead? Email us or call 01392 877 855.
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