Some companies mainly communicate through their blog. Much like a journal, ours is simply a place for us to collect our thoughts on business and marketing and share them with you (and hopefully give you an indication of how we think). As our clients come first you probably won’t see a new entry here every day, but we hope you come back and join the conversation – or you can sign-up for our RSS feed if it suits you more.

Feb
7

Beyond brand loyalty (or why I love John Lewis)

BY JAMES ROBERTS  |  TAGS:  BRAND,  STRATEGY,  PRICING,  PROMOTION
Brand loyalty is great. It’s what most businesses strive to achieve. You want customers to come back time and time again. After all, you’ve spent money convincing them to buy what you sell so you need to maximise their lifetime value. But is it enough? In short, no. Why? Because people can be loyal for the ‘wrong’ reasons. For example, if you look at my ketchup bu...
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