Some companies mainly communicate through their blog. Much like a journal, ours is simply a place for us to collect our thoughts on business and marketing and share them with you (and hopefully give you an indication of how we think). As our clients come first you probably won’t see a new entry here every day, but we hope you come back and join the conversation – or you can sign-up for our RSS feed if it suits you more.

Apr
18

Social media is great, but it isn't free

BY JAMES ROBERTS  |  TAGS:  PROMOTION,  ECONOMICS,  SOCIAL MEDIA
Promoting your business can require a significant investment. Media and creative fees will add up over a sustained advertising campaign. Good PR doesn’t come cheap either. And a decent direct marketing campaign – well, that’s going to require more than shirt buttons. So social media can seem like a bargain. After all, some people will even tell you social media is free....
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